From a new venture's first idea to results in the market — strategy and execution, built as one system.
"We have the idea. We don't know if it's a business."
We turn the idea into a business architecture, decide the core hypothesis in the market within four weeks, and carry it to launch through a 12-week launchpad.
"We have a strategy. The organization isn't moving."
We overlay value streams and capability maps (BIZBOK) with causal maps (System Dynamics) to turn strategy into a structure that works — a transformation designed so the capability stays with you.
"We have an IT plan. We're wary of building it."
We don't stop at ISP/BPR and platform design — we build the prototype ourselves and prove the plan works before you commit.
| SECTOR | ENGAGEMENT | OUTCOME |
|---|---|---|
| FINANCE | Shinhan Future's Lab — Korea's first fintech collaboration program in finance, designed and run | No model for corporate–startup collaboration → 1,520 startups connected · KRW 15.9B invested |
| INSURANCE | Insurtech series — first-in-industry services in insurance | Lagging digital channel → KakaoPay private certification, chatbot and AR product guide introduced, online insurance ranking #7 → #2 |
| PUBLIC | Public-sector information strategy (ISP/BPR) | ISPs for B2B networks in 5 industries (Ministry of Trade, Industry and Energy), G4B BPR/ISP, 20 SMEs → 75% win rate on public SI proposals |
| GROUP IT | Financial group IT integration planning | IT fragmented across affiliates → integration plan of approx. KRW 12B, document-security upgrade PMO |
| VENTURE | Harumom — body-signal journaling app (in-house venture) | Planning → full-stack development → launched on Google Play, operated in-house |
Includes engagements delivered in prior leadership roles. Full history on our Korean site.
A report that reads where resources will flow — before budgets are set — from the causal structure of what was said. The single point all four balancing loops pass through signals the next wave of public demand.
We modeled how roles quietly become unnecessary, as variables and causal links, and released it as a tool anyone can use to measure where they stand.
The framework (Korean) →
Eye twitches, a lump in the throat, tiredness with no clear reason. Instead of searching, one minute of logging a day becomes a one-page summary for your next doctor's visit.
A principal is accountable from the first meeting to the final deliverable. Our leadership team and way of working are on our firm page.
The Firm (Korean) →Tell us, in one line, the problem you are working on. We will define the engagement and come back with a proposal. We don't ask about your company's size or stage.